Order, step 1 of 6
See the demand shift before the order lands.
Demand Sensing reads orders, history, promotions and market signals to forecast demand by SKU, customer and channel, across retail, private label, foodservice and institutional.
How it works
Sees
Orders, history, promotions, seasonal calendars and channel order patterns, in one model.
Weighs
How far today’s signals have moved from the forecast, and what that means for raw material and production.
Moves
Alerts the right people before the order lands, and hands the updated forecast to Planner+ and Dynamic Allocation.
By the time demand shows up in the order book, the costs are locked in.
Demand moves with promotions, seasons and channel patterns that rarely sit in one system. When a shift finally shows up in the orders, raw material is already bought and the line is already scheduled. The cost lands as spot buys at premium prices, just-in-case pallets in storage, and missed retailer commitments.
Your kind of operation
- For a processor
- SKU demand by customer and channel.
- For a packhouse
- Volume by size, grade and customer.
Where the value shows up
20–50%
less forecast error
With orders, history, promotions and seasonality in one model.
Source: McKinsey & Company research on AI-driven forecasting
Earlier warnings
Deviation alerts before the order lands, with promotions, seasonal calendars and channel patterns read in advance.
Fewer spot buys
Raw material bought against a credible forecast; part of the 20–40% spot-buy lever (modeled).
Smaller buffers
Fewer just-in-case pallets in outside storage, where every pallet is rent plus code-date risk.
Right-sized production
Make what will sell: less waste, fewer missed commitments.
What it connects to
- ERP orders and history
- Customer order patterns by channel
- Promotion and seasonal calendars
- Market signals
Questions
How is this different from the forecast in our ERP?
It reads every signal, not just ERP history, and updates as orders and signals change instead of waiting for the next forecast cycle.
Can we start with Demand Sensing alone?
Yes. Start with one agent and add the rest as you go.
Does it change how we take orders?
No. It reads the order data you already have.
Bring last quarter’s forecast.
We’ll show you what Demand Sensing would have seen, and when.